We don’t just respond to your needs, we anticipate them.
Our journey began 30 years ago when educators, technology leaders, and public policymakers came together to reimagine the future of teaching, learning, and work.
Jodie Buenning, the founder and principal strategist of JBS (formerly known as Jodie Pozo-Olano), played a crucial role in drafting the country's first national education technology plan, launching the E-Rate program, and laying the groundwork for advancing teaching and learning into the digital age.
Jodie’s unwavering curiosity about technological advancements and her commitment to enhancing education made her first agency, Sequoia Public Relations, the ideal partner for organizations with innovative ideas. In the early 2000s, she and her team collaborated with numerous education leaders and pioneers, including those who developed the first virtual learning programs.
Today, JBS helps clients achieve their goals by listening, learning, strategizing, and executing effectively. Mostly, we make the complicated simple, and the journey to success of joy.
Jodie Buenning, founder and Principal Strategist of JBS.
It takes a village.
Through working with JBS, clients gain access to a network of professionals and friends. The core team of strategic advisors is comprised of an accomplished and multi-talented team specializing in marketing, communications, and design.
Sharon Singh
Communications & PR
Ellen Ullman
Content Strategy & Marketing
Stephen Morse
Marketing & Growth Strategy
Cat Pozo-Olano
Marketing & Graphic Design
Testimonials
“JBS skillfully guided us through our rebranding process with professionalism and strategic insight. Their thorough analysis and creative solutions led to a new name, a stunning visual identity and logo, and compelling positioning to support our company’s growth plans.
We are extremely satisfied with the results and highly recommend JBS for any branding project.”
Justus Vajanne
Chief Growth Officer, Taito Learning
“JBS was instrumental in supporting ASCD and ISTE during our merger by helping us create a unified voice. Their strategic approach to our announcement and clear messaging improved our communications with stakeholders. Following the merger, Jodie and her team collaborated effectively with the marketing team on strategies, media relations, and social media, which were crucial for maintaining the organization’s reputation and market share.”
Claire Hollenbeck
Chief Marketing Officer, ASCD + ISTE
JBS has been a vital partner in developing our public relations and communications strategy at Hatch Early Learning. Jodie and her team have elevated our brand voice, managed press relationships, and secured important media coverage. Their strategic approach and understanding of the education sector have enhanced our influence and market presence. We greatly appreciate their dedication to our goals."
Mike Wilhelm
VP of Marketing, Hatch Early Learning